Wallace Morgan Inc’s international team recognized a need in New York for dynamic and personal advertising solutions, and now has a reputation among Fortune 500 clients. As well as the foundation of over 10 years working in marketing and sales; at our core is a solid management group with experience and education in law, accountancy and banking. This has seen early results, client confidence and an influx of business. Already we have outlets and relationships across the United States.
1. To improve company focus. Outsourcing sets up a framework which an outside expert assumes responsibility for operational details. That leaves management free to focus on more important business issues related to customer service and marketplace demand.
2. To obtain world-class capabilities. Because of their specialization, outsource providers bring an extensive skill set into the corporate environment. Such leading edge technology and expertise helps companies better satisfy customers and increase productivity.
3. To accelerate re-engineering benefits. Organizations realize the benefits of re-engineering more quickly if they contract with an outside organization that is itself already re-engineered to state-of-the-art standards.
4. To share risks. Outsourcing enables management to turn over to its suppliers certain risks, such as demand variability and capital investments. Unlike the buyer, the outsourcing provider can spread those risks over multiple clients.
5. To free up corporate resources. Outsourcing permits an organization to redirect its resources from non-core activities to ones that have the greatest impact on business performance.
6. To make capital available. Contracting out certain functions as operational expenses can reduce the competition for capital, since the outsourcing entity provides the capital investment as part of its overhead.
7. To control operating costs. Access to an outside provider’s lower cost structure is one of the most compelling reasons for outsourcing.
8. To obtain resources not available internally. Outsourcing is an often viable option for companies experiencing rapid growth, expansion into new geography or spin-offs from the parent company.
9. To deal with management or control problems. Control problems are often cited as the reason for outsourcing. Source: The Outsourcing Institute
1. In outsourced marketing and promotion, your business can only be as large as your clients reputations allow.
2. For the people within your business, a great deal of pride and credibility comes from dealing with industry leaders.
For these two reasons and also in response to testing economic conditions we work mainly with large internationals, e.g in the media and cosmetics industries, dealing with products which have universal and ongoing appeal, with the additional advantage of competitive pricing. We have the positive outlook where many companies are seeking to ‘ride out the storm’. Wallace Morgan Inc. are very much on the front foot. Our outlook is that the glass is half full, and the facts are that an economic climate like the current means there are more good professionals available looking at different career and training options. Office space is cheaper and more readily available than ever before, and companies are becoming ever more pressed to outsource for the reasons outlined above. Is any business recession proof? Not quite, but your model can always be adapted recession friendly if you have the positive outlook and adaptability.
1. Push strategy:
A push promotional strategy involves taking the product directly to the customer via whatever means to ensure the customer is aware of your brand at the point of purchase. Examples of push tactics:
• Trade show promotions to encourage retailer demand
•Direct selling to customers in showrooms or face-to-face
• Negotiation with retailers to stock your product
• Efficient supply chain allowing retailers an efficient supply
• Packaging design to encourage purchase
• Point of sale displays
2. Pull strategy
A pull strategy involves motivating customers to seek out your brand in an active process. Examples of pull tactics:
• Advertising and mass media promotion
• Word of mouth referrals
• Customer relationship management
• Sales promotions and discounts
The origin of these two terms refers to the supply chain and how the demand for the product is generated.